Read below for a Letter from Elvis & Co Founders, Stacy & Jeff Russo.
YES. We have some SAD News...
BUT, also some
VERY EXCITING NEWS
&
A LOT to look forward to
from Elvis & Co and
Crown Production Company!
The SAD News...
2026 will be the last year for the Elvis & Co Festival at Deerhurst Resort.
There are many reasons why we LOVE Deerhurst Resort as the venue for Elvis & Co!
- The production facilities, sound & lighting are outstanding and have resulted in what we believe have helped Elvis & Co to become THE premier Elvis Festival!
- The resort and its location are stunning and allow the festival to be 'all under one roof' which lends to its convenience and intimacy
- We have striven to provide excellence in both the performers and shows that we have offered, doing our best to deliver and 'entertainment experience' that are both are unexpected and we believe our guests deserve.
However,
We have reached our maximum potential to grow with this event and location.
And, we want to continue to innovate and reach new audiences.
We will use everything we have developed and learned to launch our new project in the very near future.
The GREAT News...
You should be very excited about what we have planned for the future:
# 1 The 2026 Elvis & Co Festival will be the BEST TO DATE!
Our 2026 line-up is outstanding and it continues to grow!
And, based on our plans, the 2026 Elvis & Co Festival is going to be the BEST FESTIVAL YET!
# 2 We have MANY EXCITING EVENTS coming your way in 2027!
These shows will be of the same quality that you have come to expect from Elvis & Co. We never just strive to create exceptional shows.
We always strive to create experiences…
Again, stay tuned because we will begin to announce these events in the near future and you will want to be:
- the fist to hear about them; &
- the first to have access to tickets!
Our shows will feature talent from our roster of talent found at
# 3 We are in the process of creating a VIP Club for those who regularly attend our shows so you will receive ADVANCE access to our newly added shows! More on that to come.
# 4 We are in the process of planning a NEW festival in a NEW location!
The festival will be slightly different from the current version of Elvis & Co but we have no doubt that it will surpass your expectations just like we did when we launched Elvis & Co in 2023!
SO, for those of you who have been thinking about joining us…
THIS IS YOUR LAST CHANCE!
Festival Fans & Followers,
We are sad to let you all know that 2026 will be our last Elvis & Co Festival at Deerhurst Resort.
We know that many of you will miss the weekend at Deerhurst, which has become as much about spending time together and reuniting with friends as it is about the incredible shows, performers and after parties. But don’t be too sad…
We are continuing to innovate and expand our entertainment offerings and have a lot of great projects in the works! We are moving in a slightly new direction and plan to launch a new music festival in 2028. We are already in the process of exploring different venues and locations, and will have an announcement no later than the middle of 2027.
As many of you are aware, our mission from the start, was to create a unique event with elements new to an ‘Elvis’ festival. With the presentation of original music artists like The Dreamboats, The Magi, Alex Bird, Harrison Kennedy, Johnny Pandoro and others, we hopefully have been successful in presenting Elvis against the backdrop of the musical genres, influences and larger fabric of Memphis that influenced him. We now have just as many people requesting and coming out to see our COmpany (non Elvis) artists as our Elvis Tribute Artists. When we first presented The Dreamboats in 2023, we were deluged with inquiries as to why we were including them because they were not Elvis. This year, which is the first in which they will not be appearing, we have had just as many inquiries as to why The Dreamboats won’t be attending. In fact, this year, Elvis Presley Enterprises reached out to us to book The Dreamboats at the Graceland Sound Stage on the July 4th Weekend.
We also made it a goal from the beginning, to start the way we wanted to finish. And that involved producing world class productions in an outstanding high-end venue. This involved our top-notch tech and lighting teams, our multi-person live camera productions on our three jumbo screens, our video productions for every signature show, competition round and VIP show.
Speaking of the competition, we raised the bar and set a new standard in the festival world by presenting all 3 Rounds with the Casino Brother’s band (NO tracks), no repeats, up tempo song requirements in each round, live on screen video including close-ups for judges, our trademark 30 second countdown clocks, and 12 top level professional competitors by invite only. Imitation is the best form of flattery, and so many events are now following our lead. We are extremely proud of the experience we delivered for all four years. We will be taking this commitment to excellence, and all of this experience, and expanding on it at our next festival.
To our regular attendees, we want to thank you for blessing us with your loyalty. When we began this festival, we never would have expected that so many of you would love our festival they way that you have. We know that this is not a good-bye. We will continue to see you all and call you friends at Crown Production events for many years in the future.
So let’s have an INCREDIBLE FESTIVAL and truly celebrate this final year together! We have some really exciting announcements for 2027, including a special Crown Production VIP club that you will definitely want to be a part of.
This is not goodbye, only the start of even better things to come!
Stacy & Jeff Russo
