July, 2026 - Elvis & Co

It’s Time For The 2026 Ultimate ETA Contest!

July 18, 2026

Above photo by Louis Young.

The Highlight of the 2025-26 ETA Year is Upon Us!

In less than a week, the Elvis Tribute World will experience the highlight of its year – what is akin to its New Year’s Eve. The 2026 Ultimate ETA Contest.

Throngs of ETA Fans will descend on Graceland to cheer on our the winners of the qualifying contests around the world.

We will be cheering on the reigning Elvis & Co Festival Champion,

LOUIS BROWN from the UK.

LOUIS BROWN from the UK
to Represent Elvis & Co
at the 2025 Ultimate ETA Contest

Those who attended our 2025 Festival at Deerhurst witnessed the crowning of this past year’s Champion, Louis Brown from Yorkshire, England. What does that mean? In addition to having won prize money and the title, Louis won a place in the Ultimate Semi-Finals taking place Sunday, Aug 9th at the Graceland Sound Stage. At the conclusion of the semi-finals, the top 10 ETAs will be announced to move on to the Finals on Tuesday, Aug 11^th.

Louis has a lot to be proud of. The Elvis & Co Contest in 2025 was once again fierce. Although this is his first trip to the Ultimate as the Elvis & Co Champion, this is not his first rodeo. Those of you familiar with Louis’ talent will not be surprised that he has qualified several times previously and in both 2024 & 2025, he was the Ultimate ETA Runner Up.

We think THIS just might be HIS YEAR!

This year, Louis will be facing off against many old and new faces …..

But before we tell you who else won a ticket to Memphis…

What is the Ultimate Elvis Tribute Artist Competition & How Does It Work?

The Ultimate Elvis Tribute Artist Contest is exactly what it says it is – the biggest, most prestigious and only official ETA contest in the world, not only recognized but actually owned by Elvis Presley Enterprises (EPE). The contest year runs August to August with the semi-finals and finals occurring at Graceland in Memphis during Elvis Week at which time another ETA is added to the official list of Best ETAs in the World by EPE.

How Many Ultimate Qualifying Contests Are There?

Although there are many (hundreds) of ETA contests held worldwide every year, there are only 21 that have been sanctioned as Ultimate Elvis Tribute Artist Contest Preliminary Rounds by Elvis Presley Enterprises (Elvis & Co is one) this year. These preliminary rounds begin

2024 Ultimate ETA Contest Winner – Emilio Santoro

immediately after the Ultimate Champion is announced for that particular year (and by immediate, we mean 2 days later). Due to the prestige of this contest, these preliminary rounds attract the world’s leading professional ETAs.