elvis & co.
about us
Why Elvis & Co ?
Elvis & Co expands the notion of entertainment by bridging the history, talent and dynamism of Elvis Presley with the present and future of music and culture. We are on a mission to immerse a new generation of spirited individuals in not only the music of the greatest entertainer of all time, but also the landscape that he created as a result of bridging musical genres and representing America in one electric persona.
We know that by not only exposing new audiences to the Presley phenomenon, but also evoking his unceasing relevance and timelessness, new fans will be compelled by the unparalleled entertainment of Elvis Presley and will act as catalysts for the preservation of his memory. Through live performances and festivals, fans will begin to see Elvis Presley not as a static figure who is limited by a ‘date of
death’ but whose influence continues to evolve, impacting contemporary musicians and entertainers.
We see Elvis Presley as the first influencer who, in an era before social media, transcended the limits of publicity at the time and became the first mass-marketed household name. His image, developed at a unique time in American history and in a city unlike any other, went beyond the Memphis city limits and had a global impact. We want to both recapture and further the enigmatic experience that an entire generation of people had while watching Elvis Presley’s rise to fame, demonstrating his continued prestige in an era when influence is transient.
“Before Elvis there was nothing.” – John Lennon
“Elvis is my religion. But for him, I’d be selling encyclopedias right now.” – Bruce Springsteen
How Will Elvis & Co. Deliver?
Our brand of live shows and productions will infuse the Elvis landscape with new passion, energy and relevance. We will achieve this primarily by honing in on what we believe to be the most impactful and inspiring years of Elvis’ career. Our shows will reconstruct the image of Elvis Presley in popular culture and, as a result, appeal to a young audience that will be enraptured by his musicality, charm and star presence.
Our choice of venues is also a key aspect of the Elvis & Co. vision, as we stage our productions in locations that allow us to create multifaceted, immersive experiences that are reminiscent of a true Elvis concert. The audio, visual and technical elements of our shows are all of an extremely high caliber and contribute to the excellence of our brand.
The main differentiating factor of our festival is in its name. Elvis and Co. features not only Elvis tribute artists, but also the artists and brands who have been influenced by the King of Rock ‘n Roll. In the same way that Elvis was a product of the musical genres and the musicians of the time – the rock and roll music that he made mainstream was an amalgamation of country, rhythm & blues and gospel – artists today continue to build on the foundations set by Elvis Presley and expose today’s young people to the shockwaves that emanated from Memphis in the early ’50s. The ‘Company’ part of Elvis and Co. is what we believe will act as a vehicle for Elvis’ legacy, drawing him back into the cultural conversation and proving that he never really left.
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